Opportunity
Have
you ever chewed mint gum and quickly after taken a sip of water? It tastes
weird, doesn’t it? It's almost like the water tastes cold, but still lingers
with an odd accompanying mint flavor. Wouldn't it be cool if this aftertaste
didn't exist?
This
market has a major opportunity for saving freshwater while making money, and
this is only going to become a more viable product with a bigger window as we
continue destroying our planet.
Innovation
My
business concept is to develop and distribute a substance, similar to that of a
mint strip, that makes what you are drinking taste cold; I think it could
consume my financial prosperity adventures if I were to carry out the idea. Not
only would I be making money, but I'd be assisting the planet by allowing more
fresh water (less wasted in iced drinks) to be utilized for consumption. The
product would serve as a similar effect, a strip that you put on your tongue
before drinking, that would make room temperature drinks taste cold. However,
the strip would be tasteless and not have any other effect on the beverage.
Venture Concept
People
have been fans of cold drinks for years, and this product could revolutionize
the market. These people can now enjoy their favorite cold soda without
experiencing the side effects of melted ice watering away the taste of a sip.
Environmentalists could also jump on the wagon, seeing as this frozen and often
wasted water that is used in ice can now be distributed to other people who
need it.
Competitors
to my product would be companies that sell bagged ice, or companies supplying
restaurants their ice. I think their weakness is a lack of sustainable thinking
in the company, whereas mine is environmentally friendly and saves fresh water.
Distribution is very important, as the customers are going to need to be able
to access the product from their favorite restaurant. I'm not sure as to how
many future employees would be necessary.
As for
my secret sauce, my passion for a sustainable alternative to wasted water, and
my experience in Sustainable Studies at UF, are all factors that make my
presence difficult to replace. I'm not sure where else this product could go,
or even where I could go after this.
Hey Francis,
ReplyDeleteYour idea has always been an interesting one, but I have some fundamental questions that I feel could use more explaining in the future. First off, When you are creating this product, what is your unit price exactly? Would these strips come in packs or bulk, and what would those costs be for in bulk orders and what is the price per strip? Furthermore, can you pinpoint where your competition may meet with your shared customer base and how you supplant their position? I love this idea myself, but I find it difficult to integrate this product into places like restaurants if the strips affect the sensation when gum usually has that effect with ingredients like menthol that causes the freezing numbness but not effect other flavors adversely as well.
Hope your project is coming along!