Venture Concept No. 2

Venture Concept No. 1

Opportunity

Have you ever chewed mint gum and quickly after taken a sip of water? It tastes weird, doesn’t it? It's almost like the water tastes cold, but still lingers with an odd accompanying mint flavor. Wouldn't it be cool if this aftertaste didn't exist?

This market has a major opportunity for saving freshwater while making money, and this is only going to become a more viable product with a bigger window as we continue destroying our planet.

Innovation

My business concept is to develop and distribute a substance, similar to that of a mint strip, that makes what you are drinking taste cold; I think it could consume my financial prosperity adventures if I were to carry out the idea. Not only would I be making money, but I'd be assisting the planet by allowing more fresh water (less wasted in iced drinks) to be utilized for consumption. The product would serve as a similar effect, a strip that you put on your tongue before drinking, that would make room temperature drinks taste cold. However, the strip would be tasteless and not have any other effect on the beverage.

Venture Concept

People have been fans of cold drinks for years, and this product could revolutionize the market. These people can now enjoy their favorite cold soda without experiencing the side effects of melted ice watering away the taste of a sip. Environmentalists could also jump on the wagon, seeing as this frozen and often wasted water that is used in ice can now be distributed to other people who need it.

Competitors to my product would be companies that sell bagged ice, or companies supplying restaurants their ice. I think their weakness is a lack of sustainable thinking in the company, whereas mine is environmentally friendly and saves fresh water. Distribution is very important, as the customers are going to need to be able to access the product from their favorite restaurant. I'm not sure as to how many future employees would be necessary. 

As for my feedback, most of my problems arose when people questioned the logistics of my product. I'd like to address this simply- this is not an actual business endeavor that I'm going to try and carry out, just an exercise. I haven't discovered the science, and that's the only true problem here.

However, one of the additional pieces of feedback suggested a reason without a price, and it has actually been found that ice from all restaurants has the potential to carry deadly bacteria and other problems. This would demand a health necessity to avoid ice, but a reason to substitute my product.