- Me
My
name is Francis Gilday, and I'm an avid surfer and skateboarder from New Smyrna
Beach, FL. I am talented in not only these domains, but much more creative
outlets, such as music (guitar) and painting. I love to travel, and I've been
to places including the Galapagos Islands and a variety of Central American
countries.
My
current business concept is to develop and distribute a substance, similar to
that of a mint strip, that makes what you are drinking taste cold; I think it
could consume my financial prosperity adventures if I were to carry out the
idea. Not only would I be making money, but I'd be assisting the planet by
allowing more fresh water (less wasted in iced drinks) to be utilized for
consumption.
- What am I offering to customers?
Have
you ever chewed mint gum and quickly after taken a sip of water? It tastes
weird, doesn’t it? It's almost like the water tastes cold, but still lingers
with an odd accompanying mint flavor. My product would serve as a similar
effect, a strip that you put on your tongue before drinking, that would make
room temperature drinks taste cold. However, the strip would be tasteless and
not have any other effect on the beverage.
- Who am I offering it to?
These
strips could be sold directly to consumers at grocery stores, but I feel like
the largest market could be the restaurant industry. They could supply these
strips at the table, where customers could use them to their preference.
- Why do they care?
People
have been fans of cold drinks for years, and this product could revolutionize
the market. People can now enjoy their favorite cold soda without experiencing
the side effects of melted ice watering away the taste of a sip.
Environmentalists could also jump on the wagon, seeing as this frozen and often
wasted water that is used in ice can now be distributed to other people who
need it.
- What are my core competencies?
This
product is not currently offered, to my knowledge. The closest thing would be
mint breath strips, but they contribute flavors that would alter the drinks
taste.
I personally feel
that these elements of the concept all fit well together, and that the business
could be very strong if carried out. The only difficulties I can see would be
the research required to create such a product.
Francis, this is an amazing concept! I would never have thought of such a thing, nor had it ever occurred to me that iced drinks are wasteful of water! You did mention that potential difficulties include the research required to create this type of product, but I’m curious if you have any kind of knowledge about what would be involved in creating a product that would function in this way (how does it work, scientifically)?
ReplyDeleteinteresting Idea! Who would you want sponsoring your project? Even though you don't have any competitors now how you convertor those who drink plain water? What are some health or safety concerns that you must consider before you put your product on the market? How would the product look like, would it be an attachment to your current bottle of water with a filter or would it be like a breath mint strip that you place in your mouth and when it dissolves that water tastes different.
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