Figuring Out Buyer Behaviour No. 2

1. Find three people who would fit that segment and arrange to interview them.

For my assignment, I conducted my three interviews at a sporting event this past weekend; I'm a team captain on the UF Surf Team, and I got three interviewees at our contest this past weekend.

2. Begin with alternative evaluation.

There is only one alternative to my product: ice. This is a MAJOR problem in my business model, because companies and people may just be more interested in using free ice rather than my product. I think price is the only factor here, because otherwise, my alternative would be more beneficial than using ice cubes.

3. How/Where do the buy?

I think, in respect to customers, that this product would likely be a cash purchase at a grocery store, or something that is offered at a restaurant.

4. Post-Purchase Evaluation

This purchase is a mostly environmental choice, in my opinion. While I'm sure there are people who will like the product solely because their favorite beer or soda will taste cold but not watered down, I think the environmental benefits of saving freshwater is going to be the biggest factor that made this the "right" purchase.

5. Report the Findings

All three of my interviews were very similar to the ones I've conducted before; it has already been made aware to me that most people don't realize the necessity of this product until they hear of it from me. These interviews solidified this point.

I also learned that the interviewees would rather not buy these strips on their own from grocery stores, or rather they were 50/50 on whether or not they would buy them or not. However, they were all open to the idea of using these strips in a restaurant setting. That being said, these interviewees would not consider themselves "active environmentalists" by any means.

6. Draw Conclusions

I think this product would do well if there was some major advertisement, maybe focused on targeting the new adults immerging in social media. The idea is conceptually good, and delivering it to the brains of those on their phones could be a good way to get the idea out to the public. I just think that this is unventured territory, but that doesn't meant that there is no way to profit from the idea.