I conducted three
interviews amongst everyday members of society.
Need Awareness
Two
of my three interviewed guests did not realize there was a need for the product
until I started to explain the advantages of minimizing ice use. One of my
interviewed guests, on the other hand, immediately thought of how ice waters
down his wine and that this would be a great way to fix this issue. It seems to
be that the people saw this need as more of a restaurant need, but were open to
the idea of buying the product for their home.
Information Search
This
problem is currently being solved by the use of ice cubes. This seems to be a
decent solution until the drawbacks are explained, and the advantages of my
product are better described.
Findings and Conclusions
It
seems to be that most people do not realize that this need is unmet until they
really start thinking about the idea and the advantages of my product. While it
does seem that most people just use ice cubes, they were excited by my concept
and immediately recognized the advantages to the product. I don't think the
majority of the market is aware of the unmet need, so my company will have to
convey the right message in order to be successful. I do not think this lack of
awareness is a major issue, and I could still make profit.
Hi there Frankie! your idea is definitely novel, I would never have come to this subject matter, but I do have some questions concerning your buyer's habits compared to how other services compete.
ReplyDeleteThe biggest competition to your service is that of ice itself, but with how you tackle the situation the levels of convenience between your product and that of ice production are in conflict. How does the cost of your product per use compare to the use of ice production in an average refrigerator? Do water costs outweigh the use of these strips? Can you calculate how much is saved in energy and water costs if this is implemented? and most importantly how convenient is it for people to include this into their routine?
Like your interviewees, this was definitely not an unmet need that I was aware of, but also like your interviewees, I could see the benefit. Does the strip dissolve or do you have to take it old and throw it away? Whether it dissolves or not, I can see people wanting to know that it’s not containing harmful chemicals, etc.
ReplyDeleteEven though it seems as though it seems your product is not meeting an unmet need I feel as though product still has a place in the market. I feel that if you are able to produce a product that that is more convenient than ice this project has a leg to stand. What I mean is if the design of your product is able to emulate the sensation of cold water with the hassle of freezing water there are those who are willing to pay for such a product.
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